Tag Archives: marketing

Facelift

Posted on August 5, 2020 by midiguru

Okay, okay, twist my arm. Now that I’m committed to spending a bunch of money for an actual professionally designed author website, I figured I’d better do the easy stuff too. Started a Facebook author page (Jim Aikin Author) independent … Continue reading →

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Takin’ Care of Business

Posted on June 24, 2020 by midiguru

I enjoy writing fiction. Or writing almost anything, really, but when it’s going well, fiction is a special kind of fun. Sometimes a plot gets tangled up and I get discouraged, but sooner or later I always seem to get … Continue reading →

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Further Reflections

Posted on October 23, 2018 by midiguru

As I reflect further on yesterday’s dispiriting observations (cover reveals, blog tours, social media strategies, video book trailers, and so forth), I’m coming to feel that trying to do anything at all with my fiction would be both difficult and … Continue reading →

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Welcome to the Septic Tank

Posted on October 22, 2018 by midiguru

Oh, you want to promote your indie-published books, do you? Why not just hit yourself in the head a few times with a brick? That would be easier, cheaper, and just as effective. Less painful, too. SFWA (the Science Fiction … Continue reading →

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Who Are You?

Posted on October 13, 2018 by midiguru

Author branding — it’s a thing. You want your faithful readers to be able to find your work, but that’s the least of it. Readers will identify your name as promising a certain type of entertainment product. They will have … Continue reading →

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Those Fabulous Fakes

Posted on December 6, 2017 by midiguru

We live in a world of fakes — fake boobs, fake eyelashes, fake scandals, lip-syncing musicians, and the ever-popular bare-faced lie. So we shouldn’t be surprised that some aspiring self-published authors resort to fake book reviews. Apparently there are people … Continue reading →

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A Site for Sore Eyes

Posted on November 17, 2017 by midiguru

Every indie author would love to make oodles of money. Put your books up on Amazon and wait for the dough to roll in! And wait, and wait, and wait…. Marketing is not something most authors are proficient in, and … Continue reading →

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The Trouble with Browsers

Posted on November 16, 2017 by midiguru

If you want to sell books, you need a website. I get that. I’ve had a personal website for close to 20 years now. It’s hand-coded and quirky, but that’s all right, because nobody ever visits it unless they’re looking … Continue reading →

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Hot Tuna

Posted on November 14, 2017 by midiguru

This is gonna be a long and bumpy ride, so buckle up. Hot Tuna was a spinoff band created by Jorma Kaukonen and Jack Casady of Jefferson Airplane. The rumor at the time (this was nigh unto fifty years ago) … Continue reading →

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Promotion and Manipulation

Posted on September 15, 2008 by midiguru

In his book Irrationality, Stuart Sutherland examines the many ways in which the human brain tends to go astray. Sutherland is a British psychologist, and his goal, seemingly, is to help people make better decisions. Doctors in particular, whose mistaken … Continue reading →

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