Too Many Synthesizers

I’m perpetually looking for opportunities to write about synthesizers and related technologies. Not just because I love playing with new toys (though that’s part of it). I also like letting other people know what’s worth checking out. Maybe along the way I can give a manufacturer or two a tiny nudge in a good direction, or improve a deserving company’s sales figures ever so slightly.

Trouble is, the outlets for product reviews are pretty jammed up. Today I was talking to a magazine editor (not the editor of Keyboard or Electronic Musician) about product reviews, and he made it clear that his publication has the same problems they do. The advertisers pretty much demand coverage for their latest offerings. Meanwhile, the page count has shrunk drastically over the past decade or two.

Just in the software realm, I’d guess there are at least five times as many new music programs today as there were 15 years ago. The magazines have maybe half as much page space as they had then.

Musicians are the losers in this equation. We’re forced to base our buying decisions on three-sentence “reviews” in the online retailers’ pages, reviews written by who knows who, with who knows what agenda or level of ignorance. Yes, a video tutorial on a product can help a lot … if you can find a good one. Even so, there’s a glut of product and a shortage of solid information about it all.

Tonight I’ve been looking at Oscilab, a very forward-looking iPad app from 2Beat. I don’t even feel like pitching a review to Keyboard or EM, because neither of them has responded to my last few pitches. Not because the editors are rude (though they’re certainly overworked). The core problem is that the magazine itself doesn’t have the bandwidth.

A few years ago, Nick Batsdorf started a magazine called Virtual Instruments. Great idea, but it folded after a couple of years. I’m guessing, not enough ad dollars were coming in. The magazine was clearly needed, but the economy wouldn’t support it.

Okay, I got that off my chest. Now I can go back to playing with Oscilab.

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