Poking around in craigslist tonight, glancing at ads for writer/editors. A company called Sybase is looking for a writer. I don’t think it’s me, but I was curious about what they do. Their home page is designed with all kinds of little pop-up widgets — very sexy. One of the widgets says “Afaria.” I had no idea what that word might mean, so I clicked on it. Figured I might learn something.
Here’s what I learned:
“Afaria provides comprehensive management and security capabilities to ensure that mobile data and devices are up-to-date, reliable and secure.”
Mobile data — there’s a concept to make your head swim! What I think maybe they’re talking about is, your CEO is using his Blackberry while on a flight to Singapore, and Afaria makes sure he can access an encrypted database. But that’s a pure blind guess on my part.
“With Afaria,” the body copy goes on, “IT has the level of control and visibility required to proactively manage and secure multiple device types, applications, data and communications critical to frontline success, regardless of the bandwidth available. By putting control in the hands of IT, frontline workers are freed from the burden of management tasks, which increases user adoption and productivity. Afaria uniquely combines mobile device management and mobile security from a single console, providing the best protection against security threats and compliance issues.”
I think I’m getting a sense of why they need a writer. Not that I’m tempted to apply. What does any of that goop mean? I have no idea what a frontline worker is, but it seems clear that Afaria is going to ensure that they remain peons, “freed from the burden of management tasks.” And I guess we’re talking about orphaned frontline workers, probably under-age ones, if they’re in need of adoption.
Mobile security, that’s another interesting idea — now your security is here, now it’s gone somewhere else. And compliance issues are something a psychologist would have to sort out, right?
Teaching cello can be frustrating at times, but it has the enormous advantage that I’m dealing with utterly concrete matters. “You used your 3rd finger instead of your 2nd finger.” “You skipped ahead during that rest.” “You’re lifting the bow from your shoulder. You need to learn to use your wrist.” I seem to be on an entirely different planet than Afaria. And frankly, I’m very happy about it.