Open the Box

Just discovered Pandora.com. After suffering through the blather of radio DJs and the vomit of ads for, oh, close to fifty years, at last I can enjoy listening! I’ve set up a “station” based on things like Weather Report, Brian Eno, and Kraftwerk. The technology does seem to work — it’s finding things I like that I don’t necessarily know about. Right now Pat Metheny is jamming.

I think a lot about people’s relationship to music. Like, what purpose does music serve in people’s lives? In the collective life of a society? I’m not sure the Internet really has the power to redefine that … but Pandora is surely a step in the right direction.

Wonder how long it will be before the capitalists figure out a way to ruin it.

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One Response to Open the Box

  1. Hi Jim –

    It’s great to hear that you’re enjoying Pandora — thanks for listening!

    I love your questions about listeners and their relationships with music. We think about that stuff all the time.

    There’s so many types of human-to-music relationships, from can’t-live-without-it to background-only.

    I don’t think the internet will redefine many people’s relationships with music, but I have heard of some cases where it has. I hear from people who are rediscovering music from the big band era online, who don’t have access to it otherwise. Also, people who hadn’t discovered music they liked on traditional radio are thrilled if and when they can find what they like online, due to the huge variety available on the internet.

    At Pandora we aim to make listeners happy by streaming for them music they’ll like, and musicians happy by connecting them with listeners who will like them. : )

    Let me know if you have any comments or questions about Pandora!

    Cheers,
    Lucia from Pandora

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